The IABC Golden Horseshoe presents its 2019 Annual General Meeting (AGM) and case study presentation at Royal Hamilton Yacht Club on Wednesday, May 22, 2019. Members and guests are welcome.

Jodie Sales, APR, Director of Communications and Government Relations at Town of Milton, presents a case study on the strategic efforts of the rebranding one of Canada’s fastest growing municipalities.

In this session, you’ll learn about:

• How (and more importantly WHEN) to engage the public
• The importance of authenticity in branding
• It’s not all about the artwork!

About Speaker

Jodie Sales is a senior public relations professional with extensive experience in the public sector and with highly-regulated industries.

She began her public relations career as spokesperson for the Bank of Canada on issues related to banknotes and counterfeiting and was part of the team that transitioned Canadian currency from paper to polymer.

Since then, Jodie has worked with different levels of government and other highly-regulated institutions and has earned her APR and Masters in Public Administration from Western University.

Jodie is currently the Director of Corporate Communications and Government Relations for one of Canada’s fastest-growing communities, the Town of Milton. In Milton, she has been the architect of a campaign to redefine the community as A Place of Possibility, highlighting the young, dynamic and highly-educated people that live and work in Milton.

As a successful public relations practitioner, Jodie is passionate about data-driving decision making and values evaluation and measurement in communications.

Tickets

Members (IABC & CPRS) $20

Non-members $25

Available Here: https://www.bruha.com/event/4660