Putting the AI in PR

EVENT DESCRIPTION:

Artificial intelligence (AI), machine learning, and big data have been hyped so much in the past few years, they’ve become like buzzwords. Yet, the concepts present many opportunities and challenges, and it is imperative for communications professionals to educate themselves on the subject, and how to adapt.

In an engaging presentation, Martin Waxman shares his journey into discovering what AI is and does, how it could impact public relations, and what some of the benefits, opportunities, and risks might be for your firm or your clients. The content is based on original research Martin conducted, as part of the McMaster/Syracuse Master in Communications Management program.

Focusing on single-purpose, narrow artificial intelligence, Martin provides an overview of key AI concepts and discusses algorithm bias, natural language processing, ethics and transparency, and the future of jobs. And he offers a framework for the types of skills communicators may need to learn, and recommendations on how the industry can take on a leadership role.

EVENT AGENDA:

6:30PM Doors Open

7:00PM Martin Waxman’s Keynote Presentation

7:50PM Networking & Raffle Draw

9:00PM Doors Close

ADDITIONAL EVENT DETAILS:

Light refreshments will be provided including: assorted flatbreads, fruit & veggie trays, assorted sweets, water, coffee, and tea. Additionally, there will be a cash wine bar and raffle draw.

TICKET INFORMATION:

Tickets can be purchased online at https://www.bruha.com/event/5364 .

Students: $10 | Members: $20 | Non-Members: $30

CONNECT WITH US:
Join us online before and during this event by using the hashtags #IABCGH and handles @IABCGH