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A View Into 2019: How Digital Trends Are Changing PR and Communications, Again!
January 31, 2019 @ 6:30 pm - 8:00 pm
A View Into 2019:
How Digital Trends Are Changing PR and Communications, Again!
with guest speakers:
Mo Dezyanian and Emily Baillie
The digital communications industry is evolving more quickly than ever before and 2019 promises to bring even more changes. Successful PR and communications professionals must have an understanding of how current digital trends, strategies and changing user behaviours can impact their efforts. In this interactive session, you’ll learn about the hottest digital trends for 2019 in the realm of social media marketing, content marketing, digital analytics and more and how they can impact your digital communications campaigns this year.
In this session, you’ll learn about:
- The Rise of Video
- Using Instagram Stories
- Partnering with Microinfluencers and Nanoinfluencers
- Effective branded content
- Data, Advertising and PR
- Paid Social
- Measuring Engagement
ABOUT OUR SPEAKERS:
Emily Baillie is a Digital Marketing Professor & Entrepreneur with 12 years of communications and marketing experience. She is a Chartered Marketer and Hootsuite Global Ambassador.
Through her Toronto-based business Compass Content Marketing she has provided marketing strategy, training and social media marketing services to clients including GlaxoSmithKline, MasterCard, Northern Ontario Travel, Backyard Living Expo, Lou Dawgs Southern BBQ and TravelWeek.
She is a member of the Canadian Marketing Association Media Council and she currently teaches digital marketing courses part-time at Humber College & McMaster University.
Mo Dezyanian is a seasoned marketer, who has spent the past decade designing and executing successful programs for national and international brands. In 2015 he established Empathy Inc. a management and media consultancy to help brands navigate the media landscape with meaningful business intelligence.
During his career, Mo has provided insights and built campaigns for brands such as Popeyes, BMO, Mattel, Oxfam Canada, Royal Conservatory of Music and many more.
He has appeared in notable publications such as the Globe and Mail and been a guest lecturer and speaker for McMaster.