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May 2017

IABC GH’s AGM & Professor Paula Barrett on ‘learning like an intern’

May 30 @ 5:30 pm - 8:00 pm
Royal Botanical Gardens,
680 Plains Rd W.
Burlington, ON L72 4H4 Canada
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Learn like an intern

Join us for the IABC Golden Horseshoe chapter’s annual general meeting on Tuesday, May 30 at the Royal Botanical Gardens in Burlington. Your ticket will include access to the meeting proceedings, a guest speaker presentation, bbq dinner, free access to all the gardens and your parking fee. Spring is a beautiful season at RBG so plan to come out early and enjoy a walk through the gardens. Our guest speaker is Paula Barrett, a public relations professor from Conestoga College.…

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June 2017

How to get employee attention when everyone’s so busy

June 2 @ 4:00 pm - 5:00 pm

Presented by Sarah Perry The workplace today is both exciting and terrifying. Never before has there been so much information coming our way. Never before has there been so much pointless distraction. Which means Internal Communicators must carefully juggle how to get important information out to staff – without overloading or annoying them. In this refreshing session hosted by seasoned internal communications pro, Sarah Perry, CEO of SnapComms, you’re given a comprehensive overview on how to get the right message, to the right…

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July 2017

Webinar: Saving lives or saving face – Exposing the true cost of “playing it safe”

July 12 @ 12:00 pm - 1:00 pm
David Lazarenko

Presented by David Lazarenko As marketers, are we more concerned with saving face or saving lives? In 2016, the Canadian Yukon government retracted their “We All Need the D” public service campaign due to an embarrassing, unintended reference to male genitalia. Unfortunately, their scramble to save face may have put a stop to one of the most successful public campaigns in years, showing more concern for their image than results. And they’re not alone: marketers often shy away from…

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