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July 2017

Webinar: Saving lives or saving face – Exposing the true cost of “playing it safe”

July 12 @ 12:00 pm - 1:00 pm
David Lazarenko

Presented by David Lazarenko As marketers, are we more concerned with saving face or saving lives? In 2016, the Canadian Yukon government retracted their “We All Need the D” public service campaign due to an embarrassing, unintended reference to male genitalia. Unfortunately, their scramble to save face may have put a stop to one of the most successful public campaigns in years, showing more concern for their image than results. And they’re not alone: marketers often shy away from…

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