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May 2017

Crisis plans that reposition a brand for success

May 2 @ 12:00 pm - 1:00 pm

Presented by Darius Fisher Using real life case studies, this presentation will provide attendees with the tools they need to proactively prepare for, survive, and rebuild their brand following a crisis.     By attending this webinar, you will learn how to: Be proactive! Build out positive properties early on. Utilize SEO experts to ensure these properties rank well. Plan for a crisis, even if you NEVER think one might hit. Rebuild post-crisis with reputation management tactics. Integrate efforts for…

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FREE EVENT: Taco Tuesday Spring Social and BYOBC (Bring Your Own Business Challenge)

May 2 @ 6:30 pm - 9:00 pm
Beaver & Bulldog,
2020 Lakeshore Road
Burlington, ON L7R 4G8 Canada
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On May 2, join us for Taco Tuesday as IABC Golden Horseshoe hosts a FREE-for-Members (yes, you read that correctly!) Spring Social sponsored by CNW. In additional to enjoying a casual evening of networking, you are invited to bring your business challenges and your thinking cap, as we crowdsource ideas, answers and advice. Join a discussion table and get insights on your biggest communications problems, issues and questions from our panel of veteran communicators, or contribute your expertise to help…

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Webinar: Dare to be different! A new perspective on goal-setting

May 19 @ 12:00 pm - 1:00 pm

Presented by Jan Spence Many times throughout the year, people create to-do lists of various goals they would like to accomplish. For communication professionals, many feel that they have a good grasp on succinctly specifying the objectives that they would like to achieve. However, the real trick is taking that written list and putting it into action; and taking a traditional approach to goal-setting, regardless of how well-written the plan may be, can often lead to mounting frustration and undue stress.…

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Solution provider webinar: The changing face of crisis in the digital age

May 23 @ 2:00 pm - 3:00 pm

Presented by Gerard Braud In a single week, Pepsi pulled down a major ad campaign, the president’s press secretary was forced to apologize, and United Airlines experienced a $1.4 Billion dollar drop in their stock value because of the viral video showing a passenger being dragged from a plane. The common factor: Social media brought pressure on each of these entities in ways that none of them were prepared to face. This is the changing face of crisis in the digital…

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IABC GH’s AGM & Professor Paula Barrett on ‘learning like an intern’

May 30 @ 5:30 pm - 8:00 pm
Royal Botanical Gardens,
680 Plains Rd W.
Burlington, ON L72 4H4 Canada
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Join us for the IABC Golden Horseshoe chapter’s annual general meeting on Tuesday, May 30 at the Royal Botanical Gardens in Burlington. Your ticket will include access to the meeting proceedings, a guest speaker presentation, bbq dinner, free access to all the gardens and your parking fee. Spring is a beautiful season at RBG so plan to come out early and enjoy a walk through the gardens. Our guest speaker is Paula Barrett, a public relations professor from Conestoga College.…

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June 2017

How to get employee attention when everyone’s so busy

June 2 @ 4:00 pm - 5:00 pm

Presented by Sarah Perry The workplace today is both exciting and terrifying. Never before has there been so much information coming our way. Never before has there been so much pointless distraction. Which means Internal Communicators must carefully juggle how to get important information out to staff – without overloading or annoying them. In this refreshing session hosted by seasoned internal communications pro, Sarah Perry, CEO of SnapComms, you’re given a comprehensive overview on how to get the right message, to the right…

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July 2017

Webinar: Saving lives or saving face – Exposing the true cost of “playing it safe”

July 12 @ 12:00 pm - 1:00 pm

Presented by David Lazarenko As marketers, are we more concerned with saving face or saving lives? In 2016, the Canadian Yukon government retracted their “We All Need the D” public service campaign due to an embarrassing, unintended reference to male genitalia. Unfortunately, their scramble to save face may have put a stop to one of the most successful public campaigns in years, showing more concern for their image than results. And they’re not alone: marketers often shy away from…

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November 2017

Toronto CMP/SCMP Exam

November 4 @ 8:00 am - 5:00 pm

Become a certified communicator and take your career to the next level. IABC/Toronto is delighted to host the next Communication Management Professional (CMP) and Strategic Communication Management Professional (SCMP) certification exams on November 4. The Communication Management Professional (CMP) certification is aimed at the generalist/specialist level and is designed around ISO (17024), an international standard for professional certifications. The Strategic Communication Management Professional (SCMP) is designed for highly skilled business communicators practiced in providing strategic communication advice and counseling to…

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Communications Un-corked! Unleashing Your Inner Entrepreneur

November 6 @ 6:00 pm - 8:00 pm
Radius,
151 James Street South
Hamilton, ON Canada
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After a long day, let IABC Golden Horseshoe help you unwind and whet your palette as we host a wine tasting event paired with learning key insights into your entrepreneurial spirit. Communications Un-Corked! Unleashing your Inner Entrepreneur offers a flavourful twist on your traditional networking and professional development event. Sign-up to secure your spot, and read on to learn more! Are entrepreneurs born or made? Join us as we look deeper into this debate and what the key character traits of entrepreneurship is, how to find…

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Gift of Communication

November 21 @ 1:00 am - 4:30 pm
Royal Hamilton Yacht Club,
555 Bay. St. N
Hamilton, Ontario L8L 1H1 Canada
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As IABC Golden Horseshoe Chapter’s “Holiday Gift” to United Way and the Community, IABC members and students will help five United Way agencies achieve excellence in corporate communications, public relations, employee communication, marketing communication, public affairs and other forms of communication at the “Gift of Communication”. There, agencies will be offered a free private 3.5 hour session with IABC communications professionals. Members and students can register now by emailing jgraves2@cogeco.ca

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