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Taking a fancy to freelance?

By: Helen Powers

Really stressful work days might get you thinking that a freelance communications role is a great alternative. And it can be. The schedule flexibility and projects of personal interest are big perks but consider these points before ditching your full dental coverage and regular pay cheque.

  1. You won’t get paid for all your hours

There will be management tasks that aren’t billable and finding projects can take considerable time and strategy. Developing a business plan takes time but it helps to identify the type of work you want, where to find clients, and set a framework for business goals.

  1. Your reputation really matters

Producing great work isn’t enough – you also have to manage projects efficiently, be reliable and reasonable to deal with. Doing all of this well is more likely to result in repeat clients and recommendations.

  1. Have multiple areas of expertise

To maintain a steady flow of interesting work, it helps to have clients in diverse sectors who need a variety of freelance services. This keeps each day interesting and reduces the risk of being dependent on a narrow sector of work.

  1. Stay in touch

Working on your own can be socially isolating so unless you’re really high on the introvert scale, consider working some or all of your hours in a communal office space.  Regular contact with colleagues and professional associations also helps you stay in the loop about emerging issues that impact your work.

  1. Keep learning

Staying up to date on trends and innovations will maintain your qualifications to offer advice for changing client needs. Case studies, social media chats, webinars and conferences are great ways to source ideas and stay current.

Working freelance means no one ever sneaks your lunch from the fridge but it also means you are the whole company. At a minimum, your skills in client relationships and project management will strengthen and, if you go on to work for another organization, those skills will be important. Staying freelance on a long-term basis means the ongoing responsibility of business management but with hard work and strategy, the rewards might just be worth it.

Natasha Voogd No Comments

Communications Uncorked: What you missed

 

Last month, communication and business professionals gathered from all over the Greater Hamilton area to find their inner entrepreneurial spirit alongside wine pairing at Radius restaurant in Hamilton. Communications expert and sommelier, Danielle Campana, gave the group helpful hints on how to pair your favourite wines, while discussing small ways to unleash your inner entrepreneur. For example, Danielle explained that even if you are a professional not looking to have your own business, you can practice your creativity by leading new projects in your workplace to entertain your entrepreneur within.

You can find Danielle Campana on her website as “New Age Nonna”, here: https://www.newagenonnawineandfood.com/about